Tweeting the way to an Innocent success (EXAMPLE PRESS RELEASE)

** Please note that this press release was written as a example of creative writing skills**

*All information used is based on real case study*

Tweeting the way to an Innocent success

Innocent is inviting its customers to A Grown-up Meeting (AGM) on the 12th May 2009 through social networking site Twitter.
Innocent is holding the AGM to get customers views on it brand, range and ideas for new products. Customer view- points are already being communicated through Twitter, which lead to the creation of the new banana free” kiwi, apple and lime smoothie after customers said they disliked eating the fruit itself.

Innocent drinks co-founder Adam Balon says “Innocent drinks followers will be able to comment on ideas and views at the AGM via “Tweets” on the social networking site or by attending the meeting at Fruit Towers. Twitter has helped us to listen to more of our customers like Dylan Patel who tweeted to us, asking to include mushrooms in our Veg pots which we are now looking into. And Jo Leggett who also tweeted to us asking to update our quirky captions on our packing. Everyone here at Fruit Towers is looking forward to hearing what our customers want to say”.

Other marketing and media tools Innocent is using to promote the brand name is through Televisions adverts, press, festivals and through its website.

Products in the Innocent Range include Smoothies, Smoothies for kids, Super fruit Smoothies, Thickies, Orange juice, and Veg pots.

The first ever Innocent AGM meeting was held last year (2008) and proved to be such a success that the doors will be opened again to public.

Previous Innocent news updates were limited to just its website but with rise of the twitter phenomenon more fans are hearing from the growing Innocent range.


For further information or to arrange a interview contact:

Sharon Chan:
Sharonchan2301@googlemail.com

Editor Notes:

• Innocent drinks was co-founded in 1999 by Adam Balon, Richard Reed and Jon Wright.
• Innocent started with just 3 employees and now has over 275.
• Innocent also started with just 3 recipes, and now has over 30 recipes.
• Over Two million smoothies are sold a week
• Innocent is stocked in over 10,000 retailers.
• It is also stocked in countries like Shetland Islands, Paris, Amsterdam, Salzburg and Copenhagen.
• Innocent donate 10% of is profit to the Innocent foundation charity which funds rural development projects in countries where we source our fruit from.
• In 2007 Innocent launched The Big Knit in which 50p for every drink sold with its own bobble hat bottle, went to Age Concern. 400,720 little bobble hats were knitted for the bottles and raised £200,360 for Age Concern.
• In 2008 Innocent launched Buy one Grow one tree, in which for every carton of innocent brought, a tree is planted in the rural communities of India. Over 86,000 trees have been planted so far.