Tweeting the way to an Innocent success (EXAMPLE PRESS RELEASE)

** Please note that this press release was written as a example of creative writing skills**

*All information used is based on real case study*

Tweeting the way to an Innocent success

Innocent is inviting its customers to A Grown-up Meeting (AGM) on the 12th May 2009 through social networking site Twitter.
Innocent is holding the AGM to get customers views on it brand, range and ideas for new products. Customer view- points are already being communicated through Twitter, which lead to the creation of the new banana free” kiwi, apple and lime smoothie after customers said they disliked eating the fruit itself.

Innocent drinks co-founder Adam Balon says “Innocent drinks followers will be able to comment on ideas and views at the AGM via “Tweets” on the social networking site or by attending the meeting at Fruit Towers. Twitter has helped us to listen to more of our customers like Dylan Patel who tweeted to us, asking to include mushrooms in our Veg pots which we are now looking into. And Jo Leggett who also tweeted to us asking to update our quirky captions on our packing. Everyone here at Fruit Towers is looking forward to hearing what our customers want to say”.

Other marketing and media tools Innocent is using to promote the brand name is through Televisions adverts, press, festivals and through its website.

Products in the Innocent Range include Smoothies, Smoothies for kids, Super fruit Smoothies, Thickies, Orange juice, and Veg pots.

The first ever Innocent AGM meeting was held last year (2008) and proved to be such a success that the doors will be opened again to public.

Previous Innocent news updates were limited to just its website but with rise of the twitter phenomenon more fans are hearing from the growing Innocent range.


For further information or to arrange a interview contact:

Sharon Chan:
Sharonchan2301@googlemail.com

Editor Notes:

• Innocent drinks was co-founded in 1999 by Adam Balon, Richard Reed and Jon Wright.
• Innocent started with just 3 employees and now has over 275.
• Innocent also started with just 3 recipes, and now has over 30 recipes.
• Over Two million smoothies are sold a week
• Innocent is stocked in over 10,000 retailers.
• It is also stocked in countries like Shetland Islands, Paris, Amsterdam, Salzburg and Copenhagen.
• Innocent donate 10% of is profit to the Innocent foundation charity which funds rural development projects in countries where we source our fruit from.
• In 2007 Innocent launched The Big Knit in which 50p for every drink sold with its own bobble hat bottle, went to Age Concern. 400,720 little bobble hats were knitted for the bottles and raised £200,360 for Age Concern.
• In 2008 Innocent launched Buy one Grow one tree, in which for every carton of innocent brought, a tree is planted in the rural communities of India. Over 86,000 trees have been planted so far.

Norman Stang Research Seminar in Economics: “Household willingness to pay for organic products”

Norman Stang Research Seminar in Economics: “Household willingness to pay for organic products”

On the 23rd of February, LMBS, welcomed guest lecture Rachel Griffith, from the Institute for Fiscal Studies (IFS) to discuss household of organic products.

Rachael is currently a professor of Economics at University Central London, and a Deputy Research Director of the Institute for Fiscal Studies.

IFS is an independent research institute which provides an economic analysis, in order to create effective economical performance, with a specific interest in entry conditions, competition, innovation and productivity.

Using research gathered by the TNS market research firm, from 17,162 households in November 2003 to November 2004, Rachel made a economical observation into how much more households were willing to pay for organic products over the same product which is non organic.

Research showed that in the whole of the UK from Nov 2003-Nov 2004, the to

tal household expenditure on food was £37 billion, of which 22% or £535 million were on Organic products. In order to gain an understanding into the purchasing characteristics of organic foods, the attitudes and beliefs of Organic products were placed into three categories; Health, Environment and Quality.

By placing them into these three categories an understanding into how much more consumers were willing to pay for a organic product was made.

Organic products are considered to be of a "higher quality" with households willing to pay £9.83 more, "Healthier" with households willing to pay up to £6.61 more and "More Environmentally friendly" with households willing to pay £1.61 more for a organic over non organic products.

COERC seminar : ‘The Dialectics of Creative Space: Identity Work of Male Cabin Crew’

COERC seminar : ‘The Dialectics of Creative Space: Identity Work of Male Cabin Crew’

On the 21st January 2009, LMBS, welcomed back Professor Ruth Simpson, as a guest speaker to the first Comparative Organization and Equality Research Center (COERC) seminar of 2009.

Ruth has previously worked for the university many years ago, and moved on to work for Brunel University as Professor and Co-editor of 'International Journal of work organization and emotion'.

In 2002 in preparation for her book 'Men in caring occupations: Doing Gender Differently' she researched for several years in the UK, and then in Sydney Australia, drawing upon "How Male cabin crew mobilize and liaise space as they construct and manage their identity".

Gathering research through interviews with 17 male cabin crew members of 5 different Airlines, a observation into how men were feminized in this field of work was made and how this impacts their field of work.

In the confined space, of an airplane, passengers are restricted into their seating areas, with Cabin crew, trained to ensure that the passengers remain as comfortable and happy through-out their journey. In the past airplanes have consisted of only female staff members, trained to entertain and care for the passengers.

Now with male members in the team, the rules and regulations of caring and entertainment to passengers still remains, but male cabin crew are finding they need to adapt their persona and gain a more feminine persona in order to fulfill their jobs.

Despite the male cabin initially undertaking manual tasks as "masculine males" helping passengers to lift heavy luggage, and completing safety checks, all forms of masculinity disappear instantly as soon as they start to serve drinks
Passengers regard them a "trolley dollies" and "camp" as they continue to provide a happy friendly service, no matter how kind, or angry the passenger.

This seminar summarizes the feelings of a male cabin crew in female dominated work place, and how they cope with the pressure.