Following the release of of Anya Hindmarch's famous I'm not a plastic bag on April 25 th 2007, many supermarkets, and fashion stores have all followed suit to create there own Eco friendly bags.
Before the release of the "I'm not a plastic bag", there was a lack of concern for the environmental aspects of using a free plastic bag from the super markets, but thanks to careful placements of the canvas bag in the goodie bags of the Oscars, many stars had been seen carrying this much wanted bag. Stars ranging from Hollywood actress Keria Knightly, to super models Lily Cole and Erin O'Connor led a media hype for the bag, making it 2007's IT bag. For a mere £5 it has to be the cheapest it bag to date.
Sainsbury's even teamed up with Anya Hindmarch to sell the bags in the store, to help spread the message of how you can be Eco friendly and fashionable at the same time.
Now that it was as no longer being socially acceptable to be seen carrying a plastic shopping bag and all eager to get there hands on this £5 wonder, women in their millions all flocked down to their nearest Anya Hindmarch or Sainsbury's.
Within the first hour Sainsbury's sold out all 20,000 of the stocked Hindmarch bags, and 30 women in Beijing china had to be hospitalised for injuries caused by the scrum to the door.
Thankfully the message to be eco friendly spread with a a postitve effect with sainsbury's proudly annocing that over 6 months the number of bags used has dropped to almost half.
And with Other leading brands such as B&Q and Marks and Spence calling for a total ban from the free bags on there checkouts.
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